Let’s talk marketing plans for a minute. Every marketer knows what a marketing plan is. Every marketer knows why marketing plans exist. But for every marketer, the marketing plan looks different.
For some, it’s a spreadsheet with thousands of rows or a creative PowerPoint. For others, it’s a whiteboard drawing or a meeting, followed by a meeting, followed by another meeting.
Marketers know they need a plan to answer:
- What are we going to do?
- Why are we doing it?
- How do we get it done?
But yet there’s no consistency around marketing plans. Until today.
Today is a big day here at Torchlite as we unveil Torchlite Action™ – a new way to turn your marketing plans into action. It’s a game-changer for marketers and we’re so excited to share it with you!
Torchlite Action is the SaaS platform that finally defines the term “marketing plan.” It ensures your top marketing priorities don’t get lost in the shuffle by helping you create, source, and execute marketing campaigns.
The Torchlite team has been up and running with Torchlite Action for a few weeks now. Here are the things we love most about the platform (and we know you will, too)!
Marketing cannot be successful on its own. You need buy-in on your marketing plan and Torchlite Action provides an entirely new perspective. Your key stakeholders become more aligned by having a macro and micro level view to your marketing plan.
MAKE CHANGES IN REAL-TIME
It’s time for marketers to move from dashboards to steering wheels. There is no straight line to executing your marketing plan, and Torchlite Action gives you the ability to guide course corrections as they happen.
FIND THE RIGHT PEOPLE FOR THE JOB
Campaigns are only as successful as the teams running them. Marketers are no longer limited by their internal resources. By tapping into the Torchlite Marketplace you can source the experts you need to turn your big ideas into wildly successful campaigns.
And that’s just the tip of the iceberg. If you’d like to learn more, request a free demo! We’d love to show you how Torchlite Action can help turn your marketing plans into action.
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