Should You Templatize Your Marketing Plan?
To many marketers, the allure of marketing templates is strong. You’re too busy to get everything on your plate done, much less spend time in the weeds figuring out the best way to do it. Templates help us solve this…
In-House or Freelance? How to Determine if Your Marketing Team Should Outsource a Project
Building the right marketing team to execute your digital strategy is complicated. There are many ways to get your marketing projects over the goal line, but how do you know which is the best fit? We have you covered. One…
How to Motivate Sales and Marketing for More Synergistic Alignment
When sales and marketing successfully align, great things happen. Aligned organizations experience 32% more annual revenue, 36% higher customer retention rates, and 38% higher sales win rates. These companies also grow 24% faster and earn 27% more profit over a…
Q&A: How to Secure Content Marketing Budget
Have you ever wondered how the world’s wildest and most successful content marketing campaigns received the green light from the c-suite? We believe the answer is quite simple – by showing them the revenue. Last week, our CMO, Shawn Herring…
What Clients Want: Delivering Marketing that Moves the Needle
As an agency or freelance marketer, your goal is to make your clients happy. But as we all know, miscommunications and other hiccups can arise, making it difficult to please each and every client you have. What if I told you that most of…
8 Ways to Work Better With Your Freelancers
You need to get more done and you’ve decided a freelancer is the person for the job. Good choice! Freelancers are a great way to fill skill gaps and extend your team. They bring vast experience and a deep knowledge…
The Ultimate Guide to Micro-Influencers
Are you ready to harness the power of influencer marketing, but not sure how to get started? Micro-influencers may be the perfect fit for your campaign, (and your budget). Micro-influencers can help you reach a highly relevant audience, maximize engagement,…
3 Ways to Implement Your Dreamforce Learnings
You just spent a week at Dreamforce, surrounded by some of the brightest minds in digital marketing. You feel inspired, driven, and... slightly overwhelmed. With so many new tips, tricks, and innovative ideas added to your already endless to-do list,…
5 Tips for Connecting with Industry Influencers and Increasing Your Brand’s Visibility
Influencer marketing has quickly become a buzzword in the world of digital marketing. The idea of using influence to generate visibility for your brand is not a new concept. Using an expensive celebrity to tell your target audience that they…
Make the Most of Slack with These 7 Handy Tips
Slack is a real-time communication tool to keep teams connected. Some of our internal team members work remotely and we have Torchliters all over the country – so Slack keeps all of us connected in ways email and other tools or…
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