How many times have you been given the green light to hire a new employee, only to realize that the skills you need in your new hire really are three separate job descriptions?
What’s a marketer to do in a situation like this?
Admit it — you lump all those skills into a single job posting and hold your breath, hoping you find the one miracle marketer who can do it all. But that’s like assuming you can hire a drummer and suddenly have a four-piece band.
If you truly want your marketing team to bring down the house, you need an expert musician on every instrument. That’s where “Flexpertise” comes in: the flexibility to staff up with specific on-demand expertise without breaking the budget. If you’re in a band, that might mean adding on a saxophone player or bassist for a feature. If you’re in marketing, that might mean adding a Salesforce consultant or illustrator to your bench. Either way, these Flexperts are a surefire way to get exactly what you need to rock your campaign without adding to your internal headcount.
We partnered with Jay Baer and Convince & Convert on our latest e-book, Flexpertise, to show you how to:
- Staff up without breaking budget
- Have the very best talent on your bench
- Check more off your marketing to-do list
Next time you have a project come up, big or small, consider your options. Could your team use some Flexpertise?
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