What You Should Expect From a Gap Analysis Template

If you are preparing for a big change in your department or business, or you’re feeling like your bread and butter marketing methods aren’t working as well as they used to, it could be a good time to perform a gap analysis of your marketing efforts. Using a gap analysis template to guide you through the process is a great place to start.

With many gap analysis templates available on the internet, it is nice to know what insight you should expect to gain as a result.

A successful gap analysis should help you:

1. Understand your strengths and pinpoint methods that are working.
2. Identify potential obstacles and develop methods to overcome them.
3. Spot opportunities that could lead to quick-wins.
4. Evaluate your current technologies, how they work together and what could be missing.
5. Identifying holes and overlaps in your team’s roles and responsibilities or org chart.
6. Measure the success of future changes and initiatives by providing a benchmark of where you started.
7. Develop or amend your target customer personas to fit your current brand offering.
8. Gain insight into how your audience perceives and recognizes your brand.

With a gap analysis tool such as Torchlite’s gap analysis template, you will be guided through gathering the appropriate documents and engaging a marketing strategist to help you perform an evaluation.

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